EDGE acquires distribution China Shipping Huitong Automated

14 of September 2015 | 00:00

Headline Summary: Recent Edge Company® global offer has completed the acquisition of a majority stake in Sea Hui Tong Technology Co., Ltd. Beijing, for the integration of Waves automation market channels. Edge is a consortium of 11 North American Rockwell composite distributors, while the sea is Huitong Rockwell leading distributors. After the combination, the sea by means of successful model advantage in the world, is committed to the development of one-stop market value-added services in China automation distribution giant standard stars to seize a seat.

EDGE acquires the automated distribution of Zhonghai Huitong to an era of oligarchy

Recently, the company BORDA global supply has completed the acquisition of majority stake in Sea Hui Tong Technology Co., Ltd. in Beijing. Sea Huitong is a leading international automation company core of Rockwell distributors and authorized service providers, is the largest agency in its northern region, covering Beijing, Tianjin and Shanxi market.

Founded in 2012, Edge is a coalition of 11 North American distributor Rockwell Automation composed, headquartered in Milwaukee, Wisconsin, turnover of about $ 40 billion. BORDA is committed to establishing distribution networks in emerging and high-speed markets through the coordination of member resources, financial strength and supplier relationships, accelerate the growth of non-US distributors to deliver better value for client.

Investment in China Shipping Huitong is the first EDGE expansion in Asia. EDGE President and CEO Bob Eisenbrown said: "The acquisition of land into the sea offers us an excellent starting point in China despite the recent decline in the growth rate of the Chinese market, but we believe this is an important and long-term market for the world's largest manufacturers.

Beijing Sea Hui Tong Technology Co., Ltd. was founded in 2006, currently has four major distribution area, four offices, more than 100 employees, annual sales of more than 300 million, and has shown a healthy growth. Sea Land's main products cover complete line of AB products, solutions, automation peripherals, such as third-party products, and provide technical training, field engineering and after-sales maintenance and other services, involving petrochemical, electricity metallurgy, treatment water, machine tools, lifting machinery, plastic machinery, rubber machinery, coal, automobile, food, FMCG and other industries supporting automation control systems and electrical support, and has a wealth of debugging experience in the local and improve the after-sales service system. As a Rockwell Automation regional distributor, the limited distribution model makes it more detailed to the market. In addition, for sustainable development in 2014, the company completed the organization, reshape business processes and human resources systems and build on the growing business transformation architecture.

Commenting on the acquisition, in the East China Sea Hui Tong, general manager, said, in terms of "professional grade channel, China is still in the preliminary stage of automated agents, there is still a long way to go, and service channels one -stop and professional in North America management model is worth learning.products, all over the world there are many excellent solutions was not introduced in China in the future will also need a large number of Chinese products to the world. , the development of sophisticated automation market has also generated user channel efficiency and professionalism Strong demand for improvements. "

The market demand, the sea Huitong outer capacity to understand the local market, "people" factor can not be ignored. The common cultural genes and developmental philosophy of Rockwell's agents also allow cooperation between the two parties to become a reality. Although the channel business is not paved with gold, but in the sea Huitong hope to enhance its market position through dedicated, professional and executive energy, its development philosophy and value-added EDGE services stop coincidence. And after the acquisition, in the Land of the Mar brand and independent operation remains unchanged, its central objectives and vision remains the same, in the East China Sea Hui Tong, general manager of the company as one of the founders will continue to lead the company's continued growth and expansion of development. The acquisition also undoubtedly practice in the East China Sea Hui Tong and early heart business: "That every member of a company can have a better career development and a more prosperous life."

for future business and strategy, in addition to continuing the depth of customer demand excavation, sea land will quickly expand the product line, towards the one-stop service - through the complete electrical products and automation and rich experience in professional and technical personnel, identification and selection of equipment and programs in the market demand, and with large storage capacity and more appropriate logistics, improve the distribution network, efficient business system, proven processes operate for customers timely and appropriate manner, provided the price is right products to help customers create a competitive competitive advantage and maximize efficiency. In East China believes that with the development and launch of the individual needs of the Chinese industrial market, there will be more of a niche brand market space.

During the transition process, the headquarters of EDGE technology features will be a powerful impetus: rich brand resources and leading automation members and suppliers in North America for many years of strong relationships, you can quickly introduce Chinese market; many agents operating three generations of a century has a unique business The concept can be used as a reference, strong capital support has become a strong support for rapid growth and expansion. In addition, President BORDA Bob Eisenbrown I have 30 years of experience in the field of automation, worked for many years at ABB, Eaton and other executives of industrial companies, but also served as Rockwell Automation channels and global markets, President, have a vision professional in the channel business.

It is worth mentioning that, given the importance of the channel's business scale, BORDA cooperation based on the exclusive distributor business model has become more popular. For distribution partners, increase capital investment and the ability to share global best practices to accelerate growth for all product line distributors; For suppliers, you can quickly capture priority market to accelerate business growth, expand relationships with local acquired customers Market share

gongkong data show that the size of China's automation market of up to 100 billion dollars, and combined with low-voltage electrical cables, lighting and other peripheral products, a conservative body mass estimate per year at 6000-7000 million, of which the vast majority of the product distribution ratio of 60% - 80%. However, this huge industrial forty-five billion distribution in the market, no agency can be responsible for 2% market share, the future is still huge space for development, but also the king who is a many survivors imagine, a new dynamics at sea Huitong is undoubtedly ready to fight.

In recent years, China's industrial automation market and increasingly thin profit is accelerating flat channel. At the annual growth rate of 30-40% channel business of the desert era, thousands of distributors to increase rapidly, and now entered a stage of maturity of the automation market in terms of brand suppliers and end users are looking forward to a market more orderly distribution. For twenty-three regional distributor group based on the agent itself is also facing increasingly tougher due to price competition, financial pressures and sales management, technical services and the ability to challenge the rapid fission: concentration increased year by year, the growing polarization of significant capital increase The integration of channels under it intensified. Currently, the domestic electric and automated industrial distribution market has revealed the plight of several giants dividing the market.

Under the current structure, compared to the existing domestic distribution of the development path, Edge mode clearly has more pure and powerful gene - Rockwell agents were born together, emphasizing the mechanisms of cooperation sharing the alliance, more important, its centennial Management experience of cumulative distribution and unrivaled resources of technical services. In fact, this model was validated in the Brazilian market, before its acquisition of three agents Escada do Brasil, Intereng and LAAX make it locally quickly have a significant position in the market. In China, although EDGE is a laggard, it has already taken the lead with Zhonghai Huitong. Channels, rivers and lakes is being ushered in the era of the oligarchs, the distribution automation market we look forward to the new sequence.